TheBuzihub

Commercial proposal

Launching the MyPickUAE marketplace

A monthly digital marketing programme and a phased six-month advertising budget, prepared by TheBuzihub.

See what is included
Prepared for
MyPickUAE
Prepared by
TheBuzihub, Dubai
Issue date
7 October 2026
Valid until
6 November 2026

What this proposal covers

MyPickUAE is bringing a two-sided marketplace to the UAE, and a marketplace only grows when vendors and customers arrive in the right order. This proposal sets out a structured growth system for the launch: a monthly digital marketing programme that builds visibility and demand, and a phased advertising budget that builds vendor supply first and customer demand second. Each section has its own scope and its own commercials.

Digital marketing programme

Social media marketing, Google Ads management and SEO in English and Arabic, run as one connected system.

AED 7,000Per month for all three services

Launch marketing budget

Recommended advertising spend on Google and Meta, phased from vendor acquisition to customer growth.

AED 140,000Recommended ad budget over six months

Digital marketing programme

Three services run as one growth system rather than three separate retainers. Social media builds the brand and feeds lead generation, Google Ads captures people who are already searching, and SEO grows organic visibility in search engines and AI answers. All paid activity targets the UAE.

Social media marketing

Always-on organic content, supported by sponsored campaigns on Meta.

AED 3,000per month
  • Facebook, Instagram and LinkedIn
  • 4 to 5 pieces of content per week
  • Up to 2 sponsored campaigns on Meta

Organic content

Facebook, Instagram and LinkedIn

  • Account setup and optimisation. Business pages created or optimised on all three platforms: bio, branded visuals, contact details and settings.
  • Monthly content calendar. Planned around agreed content pillars for vendors and customers, and approved by MyPickUAE before publishing.
  • 4 to 5 pieces of content per week. A mix of static posts, AI-produced Reels and Stories, each delivered complete with design, caption and hashtags.

Paid social

Facebook and Instagram, targeting the UAE

  • Up to 2 active sponsored campaigns. Built around lead generation, in line with the launch marketing budget.
  • Ad creative and copy. Produced for each campaign in the formats the placement needs.
  • Campaign management. Audience targeting, budget pacing, monitoring and optimisation in Meta Ads Manager.

Google Ads management

Paid search that captures vendors and customers at the moment they are looking.

AED 2,000per month
  • Up to 3 active campaigns at any one time
  • Search, App and remarketing formats
  • Targeting the UAE

  1. Account foundation

    Google Ads account setup and optimisation, conversion tracking, and Google Business Profile setup and optimisation.

  2. Research

    Keyword research and competitor research to define the search terms, match types and positioning for each campaign.

  3. Campaign build

    Campaign creation, ad group structuring and ad copy for up to 3 active campaigns, covering vendor and customer search.

  4. Launch and optimisation

    A controlled test run, then ongoing management of bids, budgets, search terms and negative keywords.

Campaign types and their budgets are mapped in the launch marketing budget. Additional campaigns can be added and are quoted separately.

Search engine optimisation

Full-scope SEO for the UAE market in English and Arabic, including visibility in AI search (GEO and AEO).

AED 2,000per month
  • UAE market
  • English and Arabic
  • GEO and AEO included

On-page and technical

The site structure search engines need to crawl, index and rank every page.

  • Title and meta tag optimisation
  • Header tag structure (H1 to H3)
  • Core Web Vitals and page speed
  • Image optimisation and ALT tags
  • URL canonicalisation
  • Internal linking
  • XML sitemap
  • Robots.txt optimisation
  • Google Search Console monitoring

Off-page and authority

Authority earned from relevant, reputable websites, never from low-quality links.

  • Content-driven link building
  • Competitor backlink analysis
  • Backlink audits and toxic link removal
  • Local and global business directories
  • Infographics, guides and industry insights
  • Social bookmarking

AI search visibility (GEO and AEO)

Content structured so AI assistants and answer engines can find, extract and cite it.

  • Answer-led page structure
  • AEO-friendly titles and descriptions
  • Schema markup for products, services, articles and FAQs
  • Forums, communities and Q&A platforms

Local SEO

Visibility for searches made in and around the areas MyPickUAE serves.

  • Google Business Profile optimisation
  • Local keyword research and strategy
  • Location-based on-page SEO
  • Local content and link building
  • Review and reputation management

Content

Pages kept current so rankings and topical authority hold over time.

  • Blog page updates
  • Product page updates
  • Service page updates

Tracking and reporting

Performance monitored continuously, with adjustments made on the data.

  • Keyword rankings
  • Clicks and impressions
  • Indexing and crawl health
  • Monthly SEO report

Digital marketing commercials

Monthly fees
ServiceTermAmount
Social media marketingOrganic content on Facebook, Instagram and LinkedIn; up to 2 sponsored campaigns on Meta Monthly AED 3,000
Google Ads managementUp to 3 active campaigns Monthly AED 2,000
Search engine optimisationUAE market, English and Arabic. On-page, technical, off-page and local SEO, with GEO and AEO Monthly AED 2,000
Total monthly fee AED 7,000
  • Fees exclude 5% VAT.
  • Minimum term of 6 months, which comes to AED 42,000 for the three services.
  • Advertising spend is not included in these fees. The recommended budget is set out in the launch marketing budget.
  • Campaigns, platforms or content volumes beyond those stated are quoted separately.

Launch marketing budget

This is the advertising spend we recommend for the first six months. It is paid by MyPickUAE directly to Google and Meta and is separate from the fees above. The plan is built for a two-sided marketplace: it starts small while vendor supply is being built, and scales only as the results justify it.

Strategy

Supply before demand

Customers who arrive at an empty marketplace do not come back. The first two months go entirely to recruiting and verifying vendors.

Launch by category

Customer campaigns open one priority category at a time, starting where vendor coverage is strongest, so the budget stays concentrated.

Tracking before spend

Conversion tracking is in place on the website, the app and every lead form before a campaign goes live, so each dirham can be traced to a result.

Scale on evidence

Each phase has its own measures. Budget moves to the next phase when they are met, and shifts every month towards what performs best.

Target audiences

Vendors the supply side

Who
Owners and managers of licensed UAE businesses that provide services or sell products and want a new source of customers.
Message
More bookings, quote requests and orders from a verified marketplace, with a subscription tier for every business size.
Channels
Meta lead generation with instant forms and click-to-WhatsApp, plus Google Search on vendor-intent keywords.
Conversion
A completed vendor application, followed through to a verified, listed vendor.

Customers the demand side

Who
UAE residents and businesses actively looking for a service or product in the categories MyPickUAE has live.
Message
Verified vendors, clear pricing and a choice of booking instantly, requesting a quote or ordering.
Channels
Google Search for high-intent searches, Meta for reach and category discovery, and Google App campaigns for installs.
Conversion
A first booking, quote request or order, then an app install and a repeat transaction.

Budget by phase

Months 1 and 2

Build supply

AED 12,000 per month

Recruit vendors in the priority categories and prove the cost of a verified vendor.

Vendors 100%

Measured by vendor applications, cost per application, verified vendors per category.

Months 3 and 4

Open demand

AED 26,000 per month

Launch customer campaigns in the categories with vendor coverage, while filling the remaining gaps.

Vendors about 20% Customers about 80%

Measured by first transactions, cost per transaction, app installs, sign-ups.

Months 5 and 6

Scale what works

AED 32,000 per month

Put more budget behind the categories and campaigns that convert, and grow repeat use through the app.

Vendors about 10% Customers about 90%

Measured by customer acquisition cost, repeat transactions, active vendors.

Launch gate. Customer campaigns start only when the priority categories have enough verified vendors to fulfil demand. If supply needs longer, Phase 1 is extended and the customer budget is held, not spent.

Month-by-month schedule

Monthly advertising budget in AED

Allocation by campaign

Monthly amounts in AED. Every campaign includes its own remarketing audiences, and the split is reviewed each month against performance.

CampaignPlatformMonths 1 to 2Months 3 to 4Months 5 to 6Six-month total
Vendor acquisitionInstant forms and click-to-WhatsAppMeta7,5003,0002,00025,000
Vendor acquisitionVendor-intent and brand keywordsGoogle Search4,5002,0001,00015,000
Customer acquisitionHigh-intent searches in priority categoriesGoogle Search010,50013,50048,000
Customer acquisitionVideo reach and category discoveryMeta07,0009,00032,000
App installsMoves to Search if the app is not yet liveGoogle App campaigns03,5006,50020,000
Total12,00026,00032,000140,000

Launch marketing budget commercials

Recommended ad spend
PhasePeriodPer monthPhase total
Build supplyVendor acquisition Months 1 to 2 AED 12,000 AED 24,000
Open demandCustomer launch by category, vendor gaps Months 3 to 4 AED 26,000 AED 52,000
Scale what worksCustomer growth and app installs Months 5 to 6 AED 32,000 AED 64,000
Recommended six-month ad budget AED 140,000
  • Ad spend is paid by MyPickUAE directly to Google and Meta. It is not invoiced by TheBuzihub and is separate from the digital marketing fees.
  • These are recommended levels. The final budget is agreed at kickoff and can be scaled up or down without changing the structure of the plan.
  • Targets for cost per vendor, cost per transaction and cost per install are set after the first 30 days of live data.
  • TikTok is recommended from Month 3 for short-form video reach. TikTok ads management is not part of this scope and can be added as a separate service.

Investment summary

A six-month view of the digital marketing fees and the recommended advertising budget together, covering the minimum term of the engagement.

Consolidated commercials

All amounts in AED
MonthDigital marketing feesRecommended ad budgetMonth total
Month 17,00012,00019,000
Month 27,00012,00019,000
Month 37,00026,00033,000
Month 47,00026,00033,000
Month 57,00032,00039,000
Month 67,00032,00039,000
Six-month total42,000140,000182,000
  • Digital marketing fees are payable to TheBuzihub and exclude 5% VAT.
  • The ad budget is paid directly to the advertising platforms and is finalised at kickoff.

Terms and conditions

The terms below apply to this proposal and carry into the service agreement that both parties sign before work begins.

Valid for 30 days. This proposal is valid until 6 November 2026. Prices, timelines and terms may be revised if acceptance is received after that date.

Engagement and fees

Service agreement
On approval of this proposal, TheBuzihub issues a service agreement for signature by both parties. Work begins once it is signed and the first invoice is settled.
Minimum term
Six (6) months from the start date. Strategy, planning and execution are built several months ahead, so the engagement is not structured month to month.
Renewal and exit
After the initial term the engagement renews automatically on the same terms, unless either party gives written notice at least one (1) month before the end of the current term. During a term, termination is permitted only for non-payment, a proven material breach or force majeure. If the engagement is ended early for any other reason, the fees for the remainder of the term remain payable.
Fees and VAT
All fees are quoted in UAE Dirhams and are subject to an additional 5% VAT.
Payment
Fees are invoiced monthly in advance, 7 to 10 days before each cycle, and are due by the first day of that cycle. Payments are non-refundable. If a payment is late, TheBuzihub may pause work until it is settled.
Scope changes
Work outside the written scope, including additional campaigns, platforms or content volumes, is treated as a new request and quoted separately. Third-party tools and paid software are not included, and the client is informed before any such cost arises.

Advertising accounts and spend

Ad spend
Advertising budgets are separate from TheBuzihub's fees and are paid by the client directly to each platform. We recommend a dedicated card funded only with the approved monthly budget. The client keeps the payment method active, and any card issue or bank permission is the client's responsibility.
Platform risk
TheBuzihub is not responsible for charges beyond the approved budget caused by platform errors or security breaches, or for restrictions a platform places on the client's ad account or business portfolio that delay campaigns.
Account ownership
Pages, business portfolios and ad accounts are set up under the client's ownership. Where a platform restricts this, TheBuzihub creates the asset under its own Business Manager and transfers it to the client on completion or termination.
Verification
If Meta or Google requests business or identity verification, the client provides the documents requested. WhatsApp lead generation campaigns require a WhatsApp Business account.
Campaign launch
Campaigns and ad creatives are set up within 2 to 4 working days of access being provided. New or inactive ad accounts need at least one week of organic activity first. Each campaign enters a 7-day learning phase after launch, and any change to an active ad restarts that phase.

Delivery and approvals

Approvals
The client reviews each deliverable within two (2) business days. If no feedback is received in that time, the deliverable is treated as approved. Up to two rounds of revisions are included per deliverable.
Client inputs
The client provides brand assets, product and service information and the required access on time. Delays in inputs or approvals move the delivery timeline accordingly and are not counted against TheBuzihub.
Monthly volumes
Content and campaign volumes are as stated in the scope. Unused monthly volumes do not roll over unless agreed in writing.
SEO
Backlinks are built only on vetted, reputable websites. Premium placements on top-tier publishers are quoted separately. On-page and technical changes depend on website access being provided.
Performance
KPIs and forecasts are targets set in good faith on the data available. TheBuzihub commits to best-practice execution and transparent monthly reporting. Rankings, lead volumes and sales depend on market conditions and platform algorithms and cannot be guaranteed.

Legal

Intellectual property
Once all payments are settled, the content, creatives and campaigns produced for the client belong to the client. TheBuzihub keeps ownership of its methodologies, tools and templates, and may reference the engagement and non-confidential results in its portfolio.
Confidentiality
Both parties keep all information exchanged under this engagement strictly confidential and use it only for the purposes of the engagement.
Liability
Neither party is liable for indirect or consequential losses. TheBuzihub's total liability is limited to the fees paid in the three (3) months before the claim. TheBuzihub is not liable for delays or losses caused by third-party platforms, service outages or force majeure.
Governing law
This engagement is governed by the laws of the United Arab Emirates. Disputes are resolved by arbitration in Dubai under the rules of the Dubai International Arbitration Centre.

What we need from MyPickUAE to begin

  • Facebook and Instagram account access, or approval for us to create the accounts.
  • Agreement to move any personal accounts to professional or business status.
  • An active company email address for account setup and verification.
  • Instagram and Facebook linked, with an active Ads Manager under the client's Meta business portfolio. We assist with both.
  • Access to Google Ads, Google Business Profile, Search Console and Analytics, or approval for us to create them.
  • Website access for on-page and technical SEO work.
  • Brand assets: logo, brand guidelines and approved imagery.
  • One point of contact for feedback and approvals.